gives burgeoning entrepreneurs STEP-BY-STEP resources to build a brand from scratch with an end goal of creating a profitable business. Remember, there is no success without a strategy!

– Alaina Pinkney, Founder

Learn how to BUILD A BRAND from someone who has been building 6 figure brands for entrepreneurs over the past 8 years.

Let’s take everything we’ve done so far and build a short term and long term winning strategy. We’ll be mapping your brand goals the first 90 days, 6 months and beyond. When to sell, and where to sell. How to launch and keep momentum for continuous conversion. How to overcome the hump and what to do during the first 90 days. Preparing your brand for a soft launch within the next 2 weeks.

Study the ‘Game Tape’ of your competition: Where they succeed, fail, and where there’s a void to be filled. Learn how to research your competition to create a personal system for your brand to standout so you’re not just another copy cat influencer. Craft a bullet proof stand out strategy to improve on a system and drive traffic to your brand for limitless conversion.​

Carving out your IRRESISTIBLE OFFER. Determining your brand messaging: WHY you’re the solution. Crafting the pitch. Differentiating from the masses. What to Charge and how to illustrate that you’re worth it. Becoming a MAGNET: Your hook and everything needed to drive traffic towards your brand and turn leads into profit. LEARN the secret strategy Billion Dollar Brands Use EVERYDAY to turn a profit.

Finding the right channels to market your brand. Building an Email Following. Creating a Facebook group and how to find members. Conquering Instagram and Facebook. Stunning Ads, Marketing Materials, Outside of the Box ideas, Events. Outside of the box approaches to marketing. Marketing on a budget. Walk away with a 360º degree formula to standing out.

Building a strategy for winning short term and long term. Mapping your brand goals the first 90 days, 6 months and beyond. When to sell, and where to sell. How to launch and keep momentum for continuous conversion. How to overcome the hump and what to do during the first 90 days to stay in the game.

How to Select the Best Business Name and Determining your legal rights to it. An Overview on payment funnels, contracts, invoicing, taxes and things you need to think about when operating a legal business not a hobby.​ Business plan template for launching your successful brand.

Where to Host Your business and the costs. Choosing the right platform for email marketing and how to set it up. Getting started with sourcing materials for product development. Budget hacks for photography, marketing videos, email and more. Determining the right platform to build your business, and picking the right price point. Finding interns, cheap labor, personal assistants and more.

Choosing a Logo, Color and Mood Board, Patterns and Textures, Photography, Tone. Setting Up Social Media for WINNING results. Graphic design hacks for the DYI. Choosing the right company to help you launch your brand. An Overview on Business Collateral: Presskits, One Sheets, Flyers and more. SEO hacks. ​An overview on how and where to create your winning landing page with your killer offer.

Available Spring 2020

Workbook and worksheets included with every purchase.


Alaina Pinkney

is a brand architect based in Atlanta, Georgia, that has spent the past decade building and/or working with  100+ successful brands in various capacities. She’s also had a successful career working in the Public Relations and Marketing world of film and television entertainment.

Alaina’s goal as a brand architect is to help her clients create an echo in the world by building a business that has a profitable outcome.

Some of the many successful brands and companies she’s worked with in various capacities include Warner Bros, Disney, Lionsgate, The Cannes Film Festival, Sundance Film Festival, American Black Film Festival, Film Independent (Independent Spirit Awards, LA Film Festival) Sunni Girl Inc (MC Lyte, Lynn Richardson, The W.E.A.L.T.H. Experience), Wright Productions (Floyd Mayweather/Money Team, Lipsynk Cosmetics, Elora Lane), Liquid Soul (AT&T, Black Panther, All Eyez On Me) God & Goals, NYFW, LAFW and more.


Alaina Pinkney is a gem of a talent!! A queen who understands the importance of how your business and brand should be represented. An excellent communicator she has the ability to capture your vision and manifest the results. I highly recommend her work, I consider myself blessed to have found her and will continue to work with her on my brand.

Koshie MillsCreator & Executive Producer of The Diaspora Dialogues (The Africa Channel)

When it comes to Global Business and Brand Development, Alaina Pinkney is in an elite class. I entrusted to her my multi-million dollar enterprise and watched my business double in capacity and revenue. She has mastered the art of taking on projects from scratch and assisting her clients to create profitable business models. I have worked with her since 2011 on a few of my brands and I have never looked back. She's the One.

John A. Causey IIICEO, Smartboy Entertainment

Alaina's work is classy, high end and simply a masterpiece. Her skills go beyond the artwork; it translates her clients vision into a branded format that will leave you excited about the next level. I know this because of the instant gratification I felt from the logo and web design I received. She is genuine, timely, and creative. I am forever grateful!

Charessa SawyerFounder, The Charge Up Campaign

Let's Chat!

Looking for a Consultation? Want to Be Featured in the ‘Success Circle’? For More Information on the 21 Day Brand, please shoot us a message!

The 21 Day Brand is an educational initiative for entrepreneurs that offers Articles, E-books, Masterclasses, Workbooks and more, on the art of brand building. The goal of the 21 Day Brand is to give burgeoning entrepreneurs and start-ups, step-by-step resources to building a brand from scratch with an endgame of creating a profitable business. Have a look around. We’ve been expecting you!